We’ve had the pleasure of interview social media director Paige Dell Armi from knoodle, an Advertising & PR agency. She’s very passionate about social media and design. Be sure to follow her on Twitter, @Paigeiam or check out her website DoubleBlueDesign.com.
Paige, do you recommend different social media strategies for different types of companies (like retail versus business-to-business), and can you give some examples?
Yes! We ask our clients what their online marketing goals are and from there we integrate them into a social media strategy… We of course have this magic machine that gives us this information 
When we build/brainstorm social media for Dine4az & Gaslamp Hilton the strategy does tend to be more “sexy” than, let’s say Petersen Johnson’s. B2B on social media will always be a challenge, but we know it can be done! We always use one on one interaction and our #secretsauce is remembering who we have interacted with a week ago. This is key for us and it builds instant fan confidence…
What do you tell companies doing social media who feel they’ve “run out of ideas” for things to post?
Never forget the small things in life! It’s always those small events in your life that get the most social interaction…
In your experience, what are the most successful posts in terms of getting a lot of comments or replies, in other words, a lot of engaging dialogue?
The posts where we think and act like our audience and not act “bigger” than them… We’re their friend! We want to know what their favorite snack is when they’re at a baseball game. We learned that Sherry is a hot dog/beer girl and that Joel is a fan of Garcia’s (#secretsauce of ours… is in return to Joel, we commented back with a direct link to dine4az.com for that 20% off next time he goes to Garcia’s)
What kinds of posts get the most “likes” or positive, happy feedback?
“What is your baking secret?” or “What type of beer are you looking forward to the most? IPA, Ale, Stout…” It’s when we ask questions and mingle in the conversation 
What things should we absolutely avoid in terms of social media posts and tweets?
Never do posting in the first person. Your a team, a company and your audience wants to see that
How do you turn a fan or follower into a customer, and how do you track that?
Personal engagement along with being there within 24hrs… we use social media as a customer service tool for our clients. We take a comment left on Santan VW’s Facebook page and build trust with that one fan. Let them know we’re here and really care about what color Jetta they are looking for. We took a single persons comment about shopping for a new car and build a relationship out of it. Behind the curtain we were in touch with the Sales GM who is getting that Black Jetta ready This is our strategy and it works, it works so well that we had a customer come back and buy a second car from Santan.
As far as tracking, we have a library of screen grabs when those “ROI” events happen and build case studies out of them.
Thanks so much Paige for taking the time to answer these questions!
below are couple of my favorite ones from Facebook!
