Still not sure how brands are not looking into mobile and video — is it because it takes time to produce? is it because they feel a video needs to be create/edited like an Oscar winning film?

eMarketer Daily shared this information this morning:

Brands Continue Limited Mobile Site Offerings
Smartphone usage is quickly becoming more the norm than the exception, and consumers expect anytime, anywhere access to websites—including brand and retail offerings. But many marketers are still offering only limited functionality and options on mobile-optimized websites and marketing materials –

Why are you not giving your user a quick, 30 second product video?? We have the ability these days (with technology) to be in every customers hands EVERY SINGLE DAY! Look at it this way your user has invested in a “billboard” — a moving, glued to their hands kind-of-a-billboard. All you have to do is produce a 30 second video with daily tips or tell us a personal brand story.

My takeaway tip: S3 – Simple, Short and Several.
Start with http://tout.com/ << Your brand MUST at least start here!!

people think in different ways

people talk with their hands

people chat in 140 and 63,239

humans connect in different ways…  but no matter how you talk/connect/educate your audience they’ll “get it”

I have a very visual way of thinking and found that my audience is attaching themselves to this…

I use paper, iPad, table clothes, napkins… really anything I can draw arrows/stick figures/air bubbles and write out a couple words on. Some how this works for my crazy panda mind and some how it connects with the people around me.

mind & hand in my case connects best when I have a sharpie drawing my randomness social strategy  on paper OR table cloth (lol)

How do you connect? How do you get across your thoughts? How do you use mind & hand?