“We have over 2,000 Likes!”
What does this mean to your brand?

“Not sure”
What have you learned from these 2,000 Likes?

“What do you mean”
Have you had any “ROI” moments with these 2,000 Likes?

“You can’t get “ROI” from Facebook… we just know we have 2,000 Likes! YEAH!!”
So why are you so proud of this number?

“Because that’s all anyone cares about is the number…it’s all about who has the most Likes! Duh!”
#PunchMeInFace

This is an example of the kind of Social Media Marketing we are displaying and if we keep making this “number” so important to this media… it will die!

Your Likes/Fans/Followers are NOT just numbers, they are real people that can give you real ROI. If you keep treating them like numbers you will NEVER build that relationship with your one number audience. If you are always worrying about reaching that next 1k mark on Facebook… than you are showing that you no longer care about those first 100 loyal fans. This number doesn’t matter to those who believe in your brand, this number only matters to you… and last time I checked you need them to care about your marketing message.

Let’s make this new media a place where we learn and interact with our fans, let’s make them our friends and let’s give them what they want! This is not high school or a game of “Who has the highest Number”, this is a place to mingle & listen to everyone in the world. Use their comments, their tweets and most of all their loyalty to grow your online presents! Don’t give them a number, give them “that moment” with your brand.

Instead of spending all your time worrying about how you can get that number up, go back to Joe Smith who had a great experience with your company and see how he’s doing. This method will go along way with your fans and you will see a much better growth number this way.

I don’t want to share all my #secretsauce tips with you… I just wanted to share my two cents on this annoying trend. So next time you want to shout at the top of your lungs how many Likes you have, stop and talk about your 1-on-1 moments you have with real people.

It’s not the size of the boat but the motion in the ocean