Pinterest is an online pinboard. Organize and share things you love. Comment. Repin and Like.

This growing social platform will be in some way or another a place for brands to market themselves, but like Instagram these sites may not fully bring brands ROI. My social marketing thoughts have always been “Be where the people are and know that every social network you are on… CAN NOT have the same strategy/message”

Some brands/companies don’t have that “mascot” so it tends to be harder to display an image in the social space, but what drives me crazy is that EVERY brand/company has people, real people who make that brand what it is. SO… when a client comes to me and asks “how can we use Pinterest? We’re not like an Esty or a Nordstorm.” I respond with “use this network to display what your valuable staff loves! You hired talented (hopefully) smart people who are committed to your brand message… let them share with fans what they love! Have guidelines that help balance content related to your brand  and their personal style. Of course you will have to take a chance with your staff and OF COURSE you will have to select the right people to do so. This kind of a strategy will always display that “human side” of your company and as we all know that is what makes a strong successful social strategy.

*the tweet that sparked this post: https://twitter.com/#!/clarkkokich/status/147384191661785088

Pinterest profiles can not always be shown as the brand BUT it can show the people who make that brand