Facebook is about to release new premium ADs!! This makes me one happy panda because I have always said your Facebook Brand Page should always be reaching your fans friends. This is the most important secret sauce of mine AND Facebook is now going to help us measure this!!

**This is another one of my Facebook Wishlist item

I call this action the Domino Effect and it works every time (if, of course done right)

I want to see that when our brands post something that in return we can measure the “Friends of Fans” impressions. This to me and my team is what we care about the most and how can we reach more loyal fans. This update from Mr. Zuckerberg is going to make our jobs a lot easier…

Here is an example and how I express it to our clients:

This graph displays three of my loyal friends (one being my mother… who is my biggest fan) sharing a post of mine. When we talk about impressions I have always said I wish that Facebook Insights would start measuring the data of my friends… friends! If you look at the equation above you will see that I have added up mine, John’s, Sarah’s and Elaine’s friends… the total number being over 2,000! Now, yes I know that not every single one of our friend will not see this post but even if you are to divide that number in half it’s still large enough to make an impact

As of right now we have to craft/guess these impression and explain it to our clients… but now that Facebook allowed a third-party developer to tap into their API, they are going to give us REAL data/numbers!

I’m super excited to see this roll out and most of all add this to our monthly social media reports

Please tell me how this is going to impact your social goods…